Having a website is good. However, having a website that ranks on the first page of search results in search engines is even better. While this is the result that all web page owners want to achieve, it is a particularly complex task. Search engine optimization is proving to be a great way to achieve this goal. Here is what you need to know about Search Engine Optimization (SEO).
Search Engine Optimization: What Is It?
Search engine optimization is a set of processes designed to improve the positioning of a site, page, or application in the pages that appear in search engine searches. These processes are generally aimed at improving the understanding of the content and theme of one or more pages of a website by crawlers.
Simply put, SEO is the art of making websites and web pages compelling for search engines. It should therefore be understood that the objective of SEO is to positively modify particular factors known to impact search engine rankings.
Unlike SEA (Search Engine Advertising) which seeks to improve positioning through paid techniques such as paid advertising or sponsored links, SEO aims to generate organic results. However, the goal of SEO doesn’t end there as it also helps make sites better for visitors.
Either way, we say that a page or website ranks well when it appears on the first page of search results in search engines like Google. This implies that it must be among the first 10 natural responses that appear during a search on keywords distinctly corresponding to its theme
In summary, search engine optimization makes it possible to have a good referencing, to make the site or the web page visible in a perpetual way, to increase the number of conversions, to build a brand image vis-à-vis of Internet users, and to capture quality traffic from search engines.
How search engine optimization works
When search engine robots crawl a website, they take three basic criteria into account: technique, content and popularity. The technical aspect is equivalent to optimizations related to the general functioning of the website. Between web development, system administration, ergonomics, web design … it includes several areas. However, these various optimizations make it possible to prepare the ground starting from an excellent working basis. The goal is to be able to present the added value of the site.
The content, on the other hand, can be text, video, image, product page, etc. The goal here is to generate added value. This is a crucial step in improving the visibility of the site over the long term. As for popularity, it’s based entirely on the site. It allows highlighting and shows the added value of the site as well as its expertise. The goal is to acquire and retain as many visitors as possible on a project while preventing the site from drowning in the crowd.